Items Tagged ‘nonprofit organization’

March 4, 2010

Two Health Charities Rank as America’s Most-Trusted Nonprofit Brands

By Kelley Luckstein Kelley Luckstein

St. Jude Children’s Research Hospital and Susan G. Komen for the Cure are the two most trusted nonprofit brand names in America, according to a new survey by Harris Interactive…   In descending order, the 10 brands to which respondents said they would be most likely to donate were: Susan G. Komen for the Cure, […]

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Tags: charities, nonprofit organization


December 21, 2009

Clawing their way Back

By Kelley Luckstein Kelley Luckstein

A negative 13.4 percent return on investment is hardly something to crow about.  But when your peers are faring much worse, you can breathe a little easier.    Macalester College weathered such a return on its endowment fund last year by adhering to its investment policy: Manage for the long term but be mindful of […]

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Tags: campaign, endowments, investments, nonprofit organization


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